Gulab Making: The Benefits of Reviving Forgotten Tradition and Market Penetration of New National Drink

Authors

  • Sitora Shaydullaeva Sobirjonovna Lecturer at‘Silk Road’ International University of Tourism
  • Shakhzod F. Turakulov Third grade student of Silk Road International University of Tourism

Keywords:

Uzbekistan, tradition, rose water, market penetration,, economy, tourism

Abstract

The purpose of this article to define one of the forgotten traditions of Uzbekistani people, and analyzing its economic and social benefits. Article also provides some definition of forgotten custom – gulab making, as well as history and the significance of this tradition in daily life of ancestors of Uzbek people are also determined. From the economic aspects, by organizing flower harvesting festival Uzbekistan can attract many foreign tourists. Additionally, from the exporting expensive rose oil, that produced from flower, Uzbekistan may boost its financial budget.

Additionally, in this paper market penetration strategy of gulab is discussed and several arguments are recommended. There is also information about flower products, which are currently selling on the world market.

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Published

2022-03-01

How to Cite

Sitora Shaydullaeva Sobirjonovna, & Shakhzod F. Turakulov. (2022). Gulab Making: The Benefits of Reviving Forgotten Tradition and Market Penetration of New National Drink. International Journal of Formal Education, 1(3), 1–7. Retrieved from http://journals.academiczone.net/index.php/ijfe/article/view/19

Issue

Vol. 1 No. 3 (2022): International Journal of Formal Education

Section

Articles