The Role of Discourse in Media

Abstract

Discourse in media plays a pivotal role in shaping public opinion, framing issues, and constructing narratives. It influences how we perceive events, people, and society as a whole. Through discourse, media can reinforce or challenge societal norms, values, and power dynamics. It's a powerful tool for shaping public discourse, defining agendas, and even influencing policy decisions. Additionally, discourse plays a crucial role in shaping media content, influencing how information is presented, interpreted, and understood by audiences. Here are some theoretical perspectives on the role of discourse in media: