LINGUOCULTUROLOGY AS A NEW BRANCH OF MODERN LINGUISTICS

Abstract

Scientific development in XX century gave rise for a number of linguistic fields as well. As a result of
such development modern linguistic branches, such as linguoculturology was also discovered and still considered to be
under the spotlight of many scholars. This article gives some basic information about the formation and development of
this new trend. Moreover, mutual interaction of language and culture is discussed and analyzed as well.