The Effectiveness of Hotel Management Practices on Guest Satisfaction in Tourist Cities

Abstract

This article examines the impact of management practices in hotels in tourist cities on guest satisfaction. As competition in the tourism industry intensifies, effective management strategies are increasingly important in satisfying customer needs and increasing customer loyalty. The study analyzes key management components such as service quality, employee skills, operational efficiency, customer relationship management (CRM), and the introduction of digital technologies. The analysis based on questionnaires and interviews shows that personalization of service, continuous employee training, fast digital services, and constant communication with customers have a significant positive impact on guest satisfaction. The size, number of stars, and location of hotels were also identified as important factors affecting guest satisfaction. The results of the study offer practical recommendations in the field of hotel management and provide relevant scientific conclusions for regions with an economic model based on tourism.